Real RSC Events: Hosting Holiday-Themed Events is a Game-Changer for Engagement
Let’s be real. Getting people to show up for community events can be a challenge. But when there’s already buzz around a holiday, half your marketing work is done! Think about it: February alone gives you the Super Bowl and Valentine’s Day, two built-in themes that practically promote themselves. This year, I leaned into the Valentine’s Day hype and hosted a Paint Night at my property. And let me tell you, it was a hit! The room was full, the energy was high, and the smiles were everywhere. If you’re in the Boston area, I highly recommend checking out At Peace Arts. They helped make the night a total success.
Now, the key to packing the house for your holiday-themed event is making sure your residents actually know about it. Try using Punchbowl to send out digital invitations that feel personal and fun. Old-school flyers in high-traffic areas, like the mailroom, elevators, and laundry room, are also a must. And don’t forget word-of-mouth! If you get a few residents excited about the event, they’ll bring their friends. Whether it’s a St. Patrick’s Day game night or a Fourth of July BBQ, tying your event to a holiday gives people a reason to show up and keeps your community engaged all year round.
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